Scaling a Great Product Into a Global Brand.
VARIDESK
The Varidesk began as one of the first direct-to-consumer (DTC) sit-stand products. It was designed to help relieve pain and was inspired by a cardboard box the founder used for back pain. The product would go on to sell millions worldwide. The challenge was to go beyond product features to build a global brand.
BRIEF
• Brand Identity
• Creative Strategy
• Visual Direction
• Broadcast Production
• Integrated Campaign
• E-commerce Website
WORK
Work Elevated
The Varidesk redefined the office furniture category. It gave people control over how they worked and freed them from sitting all day.
Our goal was to create a work/life style brand for the modern office. The brand’s aesthetic was a fusion of lifestyle photography and aspirational workspaces. The tone was clever, authentic, and optimistic.
We Made Standing a Thing.
Varidesk had to sell people on the benefits of standing before selling a desk. We leaned into the active lifestyle and targeted business pros trying to enhance both their work experience and personal well-being. By connecting with these ‘maximizers,’ Varidesk evolved into more than just a product; it became a brand that supported and reflected their aspirations.
How Varidesk Became the First Name in Standing Desks.
VARIDESK
Google Trends showed that the brand initially exceeded and then matched search trends for 'standing desks.' Varidesk became synonymous with standing desks, just as Kleenex is with facial tissue. It was like capturing lightning in a bottle. Varidesk would go on to be in 98% of Fortune 500 offices and the #1 standing desk solution worldwide.
RESULTS
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