The Airport Work Lounge.
VARIDESK
Our creative insight was that the idea of a standing desk appealed to business professionals at the moment when they were sitting for hours in the airport and on long flights. So we reached them with a campaign that included an experiential coworking space at DFW Airport, in-flight airline print ads, out-of-home ads, and pop-up kiosks where flyers could stretch their legs, charge their devices, and get some work done on the road.
BRIEF
• Creative Strategy
• Experiential
• Outdoor
• Social Media
• CRM Email
WORK
Sales Took Off.
VARIDESK
The response was almost immediate, with people posting their love for the kiosk and coworking space across social media. There was a spike in purchasers attributing the ‘airport’ as the way they heard about the brand. We even had one CEO discover Varidesk on his trip and place a $1.4 million order to furnish his new 100,000 sq. ft. headquarters.
RESULTS
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