Vari Is So Much More Than Desks.
VARI
As the Varidesk brand grew, so did the portfolio of products. With over 250 different products including glass walls, lighting, and sofas, Varidesk had become more than desks. Poised to disrupt the old office furniture category, the only thing holding the company back was the name. So we began the journey to rebrand Varidesk as Vari.
BRIEF
• Brand Design
• Brand Guidelines
• Website
• Integrated Campaign
• Broadcast Production
WORK
We Are Vari.
It took over a year to research, plan, and execute a rebrand from Varidesk to Vari. From product design and packaging to e-commerce and marketing we redesigned 3,000+ branded assets with a coordinated delivery launch date.
We Turned the Tables.
VARI
The Vari rebrand campaign exceeded all success metrics within six months of launch. Among brand survey respondents familiar with Varidesk, 98.9% reported also being aware of Vari, proving a strong connection between the new brand and our history as Varidesk. Additionally, organic searches for ‘Vari’ surpassed ‘Varidesk’ on Google and have since remained the preferred brand name.
RESULTS
Let’s talk creative.
Interested in learning more about any projects or other capabilities. Hit me up.